For former dental hygienist and current sales rock star Stella Gutierrez, body language is everything! Find out how caring for people’s smiles now helps her sell homes and has translated into a top spot on the President’s Club leaderboard.
Our North Florida division is the first to debut Del Webb’s brand new GenYou home designs at their new community in Ponte Vedra: Del Webb Nocatee. As every division knows, it is no small task getting a new community ready to open, and the punch list is even longer when you’re unveiling seven first-in-the-nation model
1. Define the Opportunity Validate and define design opportunity based on prioritized needs of the organization. 2. Gather Inputs Collect current surveys, analyze both internal and external national data for respective customer group. 3. Ideation Workshop Develop buyer profile and direct design input. 4. Pattern Book Develop graphic representation of ideation output that can be
How do we build consumer inspired homes? We use an innovative 12-Step product development process that is unprecedented in the homebuilding industry to develop floorplans and features for targeted consumer groups (TCG) at every life stage. By understanding each consumer group, we can build homes that better meet the needs and wants of each homebuyer.