Pink. Not necessarily the color you’d attribute to home construction.
But when you think about the psychology of the color pink; it represents caring, compassion, nurturing and love. It is often associated with giving and receiving care. It’s exactly what our field managers do every day when they inspect our consumers’ homes to ensure the quality.
The Pink Dot Build Quality Confirmation Process ensures that we are inspecting the overall quality of construction materials, installation and workmanship in all our homes. This process is utilized to confirm both BQE Checklists and PCS compliances are realized on every home by touching, feeling and marking items with a pink dot of paint to verify that both performance and aesthetic standards are realized in every home.
When an item is NOT correctly installed, we mark an “X” with the pink paint and provide a written description indicating the required correction and the home should NOT progress to the next stage until all items are compliant.
The Pink Dot Process originated in the Arizona Division, and is now implemented throughout the country, and is used throughout the Build Quality Experience.
“The job of a field manager is to build quality homes, on time and error-free,” says Will Cutler, senior vice president of homebuilding operations. “The Pink Dot Process provides a consistent home inspection process that is specific, rigid and very detailed-oriented. Our field managers are defect preventers and do a phenomenal job of ensuring a home is built with the highest quality.”
U.S. Army Sgt. Efferim Tillman recently received a life-changing surprise! Our Minnesota team broke the news that he and his fiancee, Army Spc. Jessica Poplin, and their children will be receiving a new mortgage-free home in Prior Lake. Check out the photos from the surprise groundbreaking event and stay tuned as we follow their journey
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The Northeast Corridor Division recently surprised USMC Lance Corporal Matthew Benny and his son Mathius with the news that they'll be receiving a new mortgage-free home at Link at Wesmont Station in Wood-Ridge, NJ. Adding an extra surprise on top of the big news, Matthew’s best friend Christian, who he served with, flew up from