The setting for the next installment in our Women in Leadership series moves to the financial world, as we feature Debra Still, President and CEO of Pulte Financial Services. With an almost 40-year record of accomplishment in the mortgage industry, Debra is an acknowledged industry leader. She has had a distinguished career, rising steadily through the ranks since joining Pulte Mortgage in 1983. Debra’s insights on how to take charge of your career development are reflective of a leader who challenges herself and those surrounding her to achieve their best.
Our North Florida division is the first to debut Del Webb’s brand new GenYou home designs at their new community in Ponte Vedra: Del Webb Nocatee. As every division knows, it is no small task getting a new community ready to open, and the punch list is even longer when you’re unveiling seven first-in-the-nation model
1. Define the Opportunity Validate and define design opportunity based on prioritized needs of the organization. 2. Gather Inputs Collect current surveys, analyze both internal and external national data for respective customer group. 3. Ideation Workshop Develop buyer profile and direct design input. 4. Pattern Book Develop graphic representation of ideation output that can be
How do we build consumer inspired homes? We use an innovative 12-Step product development process that is unprecedented in the homebuilding industry to develop floorplans and features for targeted consumer groups (TCG) at every life stage. By understanding each consumer group, we can build homes that better meet the needs and wants of each homebuyer.