How do we build consumer inspired homes? We use an innovative 12-Step product development process that is unprecedented in the homebuilding industry to develop floorplans and features for targeted consumer groups (TCG) at every life stage. By understanding each consumer group, we can build homes that better meet the needs and wants of each homebuyer.

Watch how our employees involve critical feedback from consumers in Step 10 of our 12-Step Process, Consumer Validation.

Want to learn more about the 12-step process? Click here.

Related Articles
Watch Now – Trailblazers Series: Celebrating Hispanic Heritage Month

Watch Now – Trailblazers Series: Celebrating Hispanic Heritage Month

With nearly a quarter of the U.S. population identifying as Hispanic or Latino, Hispanic Heritage Month is an important time to recognize our colleagues, customers and neighbors as we reflect on the many ways Hispanic and Latin American cultures have influenced our daily lives. To celebrate Hispanic Heritage Month, respected and influential leaders, Manny Molera

Celebrating the inspiring stories of resilience and courage during Hispanic Heritage Month

Celebrating the inspiring stories of resilience and courage during Hispanic Heritage Month

Observed from September 15 to October 15, National Hispanic Heritage Month celebrates the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America. For sales consultant Ruben Fernandez of Ohio, there are countless influential Hispanic and Latino people who have made significant contributions in American

PulteGroup Enters Florida’s Space Coast Market with Del Webb at Viera

PulteGroup Enters Florida’s Space Coast Market with Del Webb at Viera

We're continuing to expand our offerings throughout Central Florida with Del Webb at Viera – our first community selling on the Space Coast in almost two decades! The community marks our entry into the region’s active adult market and is designed to accommodate and cater to the lifestyle needs of Brevard County’s population, 40% of