How do we build consumer inspired homes? We use an innovative 12-Step product development process that is unprecedented in the homebuilding industry to develop floorplans and features for targeted consumer groups (TCG) at every life stage. By understanding each consumer group, we can build homes that better meet the needs and wants of each homebuyer.

Watch how our employees involve critical feedback from consumers in Step 10 of our 12-Step Process, Consumer Validation.

Want to learn more about the 12-step process? Click here.