How do we build consumer inspired homes? We use an innovative 12-Step product development process that is unprecedented in the homebuilding industry to develop floorplans and features for targeted consumer groups (TCG) at every life stage. By understanding each consumer group, we can build homes that better meet the needs and wants of each homebuyer.
Watch how our employees involve critical feedback from consumers in Step 10 of our 12-Step Process, Consumer Validation.
Want to learn more about the 12-step process? Click here.
U.S. Army Sgt. Efferim Tillman recently received a life-changing surprise! Our Minnesota team broke the news that he and his fiancee, Army Spc. Jessica Poplin, and their children will be receiving a new mortgage-free home in Prior Lake. Check out the photos from the surprise groundbreaking event and stay tuned as we follow their journey
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The Northeast Corridor Division recently surprised USMC Lance Corporal Matthew Benny and his son Mathius with the news that they'll be receiving a new mortgage-free home at Link at Wesmont Station in Wood-Ridge, NJ. Adding an extra surprise on top of the big news, Matthew’s best friend Christian, who he served with, flew up from