The concept sounds simple, but it’s the foundation of how everyone at PulteGroup is working together to create the best possible places for our customers to call home. The 12-step new product development process is a collaborative effort between Home Office and the Zone/Area/Divisions involved. The new process helps ensure that our product portfolio delivers distinct value and a great place to live for our consumers.
1. Define the Opportunity
Validate and define design opportunity based on prioritized needs of the organization.
2. Gather Inputs
Collect current surveys, analyze both internal and external national data for respective customer group.
3. Ideation Workshop
Develop buyer profile and direct design input.
4. Pattern Book
Develop graphic representation of ideation output that can be shared with designers and the organizations.
5. Design Charette
Develop conceptual floor plans and elevations that meet design goals; include preliminary cost targets.
Build representation of walls/ceilings to test floor plan concept; refine based on customer validation.
7. Consumer Validation
Collect customer feedback to validate understanding of consumer inputs and ideation deliverables.
8. Design Development
Develop construction drawings and define base specification and options.
9. “First Build”
Build spec home(s) through rough mechanicals; validate cost targets and detailed take-offs.
10. Consumer Validation
Review first build with consumer focus group; make changes as needed.
Build full market line-up in a single market; adjust plans as needed based on consumer input.
12. Rollout and Manage
Roll out plans across markets; resurvey customers on a regular cadence.
PulteGroup Ranks #75 on the List by Great Place to Work® and Fortune ATLANTA, April 12, 2021 – PulteGroup, Inc. (NYSE: PHM), the nation’s third largest homebuilder, today announced it has been named among the 2021 Fortune 100 Best Companies to Work For® by Great Place to Work® and Fortune, ranking #75. This is the first time PulteGroup has been named to
Congratulations to Field Manager Robert Todd at our Dallas division on 47 years at PulteGroup! Robert’s passion and commitment to our customers is truly best in class. “Robert, what can I say but thank you for all you do, most of which is out of sight and without self-promotion. The pride you have for your