The concept sounds simple, but it’s the foundation of how everyone at PulteGroup is working together to create the best possible places for our customers to call home. The 12-step new product development process is a collaborative effort between Home Office and the Zone/Area/Divisions involved. The new process helps ensure that our product portfolio delivers distinct value and a great place to live for our consumers.
1. Define the Opportunity
Validate and define design opportunity based on prioritized needs of the organization.
2. Gather Inputs
Collect current surveys, analyze both internal and external national data for respective customer group.
3. Ideation Workshop
Develop buyer profile and direct design input.
4. Pattern Book
Develop graphic representation of ideation output that can be shared with designers and the organizations.
5. Design Charette
Develop conceptual floor plans and elevations that meet design goals; include preliminary cost targets.
Build representation of walls/ceilings to test floor plan concept; refine based on customer validation.
7. Consumer Validation
Collect customer feedback to validate understanding of consumer inputs and ideation deliverables.
8. Design Development
Develop construction drawings and define base specification and options.
9. “First Build”
Build spec home(s) through rough mechanicals; validate cost targets and detailed take-offs.
10. Consumer Validation
Review first build with consumer focus group; make changes as needed.
Build full market line-up in a single market; adjust plans as needed based on consumer input.
12. Rollout and Manage
Roll out plans across markets; resurvey customers on a regular cadence.
U.S. Army Sgt. Efferim Tillman recently received a life-changing surprise! Our Minnesota team broke the news that he and his fiancee, Army Spc. Jessica Poplin, and their children will be receiving a new mortgage-free home in Prior Lake. Check out the photos from the surprise groundbreaking event and stay tuned as we follow their journey
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The Northeast Corridor Division recently surprised USMC Lance Corporal Matthew Benny and his son Mathius with the news that they'll be receiving a new mortgage-free home at Link at Wesmont Station in Wood-Ridge, NJ. Adding an extra surprise on top of the big news, Matthew’s best friend Christian, who he served with, flew up from