The concept sounds simple, but it’s the foundation of how everyone at PulteGroup is working together to create the best possible places for our customers to call home. The 12-step new product development process is a collaborative effort between Home Office and the Zone/Area/Divisions involved. The new process helps ensure that our product portfolio delivers distinct value and a great place to live for our consumers.
1. Define the Opportunity
Validate and define design opportunity based on prioritized needs of the organization.
2. Gather Inputs
Collect current surveys, analyze both internal and external national data for respective customer group.
3. Ideation Workshop
Develop buyer profile and direct design input.
4. Pattern Book
Develop graphic representation of ideation output that can be shared with designers and the organizations.
5. Design Charette
Develop conceptual floor plans and elevations that meet design goals; include preliminary cost targets.
Build representation of walls/ceilings to test floor plan concept; refine based on customer validation.
7. Consumer Validation
Collect customer feedback to validate understanding of consumer inputs and ideation deliverables.
8. Design Development
Develop construction drawings and define base specification and options.
9. “First Build”
Build spec home(s) through rough mechanicals; validate cost targets and detailed take-offs.
10. Consumer Validation
Review first build with consumer focus group; make changes as needed.
Build full market line-up in a single market; adjust plans as needed based on consumer input.
12. Rollout and Manage
Roll out plans across markets; resurvey customers on a regular cadence.
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