The concept sounds simple, but it’s the foundation of how everyone at PulteGroup is working together to create the best possible places for our customers to call home. The 12-step new product development process is a collaborative effort between Home Office and the Zone/Area/Divisions involved. The new process helps ensure that our product portfolio delivers distinct value and a great place to live for our consumers.
1. Define the Opportunity
Validate and define design opportunity based on prioritized needs of the organization.
2. Gather Inputs
Collect current surveys, analyze both internal and external national data for respective customer group.
3. Ideation Workshop
Develop buyer profile and direct design input.
4. Pattern Book
Develop graphic representation of ideation output that can be shared with designers and the organizations.
5. Design Charette
Develop conceptual floor plans and elevations that meet design goals; include preliminary cost targets.
6. Prototype
Build representation of walls/ceilings to test floor plan concept; refine based on customer validation.
7. Consumer Validation
Collect customer feedback to validate understanding of consumer inputs and ideation deliverables.
8. Design Development
Develop construction drawings and define base specification and options.
9. “First Build”
Build spec home(s) through rough mechanicals; validate cost targets and detailed take-offs.
10. Consumer Validation
Review first build with consumer focus group; make changes as needed.
11. Pilot
Build full market line-up in a single market; adjust plans as needed based on consumer input.
12. Rollout and Manage
Roll out plans across markets; resurvey customers on a regular cadence.
Related Articles
Watch Now – Trailblazers Series: Celebrating Hispanic Heritage Month
With nearly a quarter of the U.S. population identifying as Hispanic or Latino, Hispanic Heritage Month is an important time to recognize our colleagues, customers and neighbors as we reflect on the many ways Hispanic and Latin American cultures have influenced our daily lives. To celebrate Hispanic Heritage Month, respected and influential leaders, Manny Molera
Celebrating the inspiring stories of resilience and courage during Hispanic Heritage Month
Observed from September 15 to October 15, National Hispanic Heritage Month celebrates the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America. For sales consultant Ruben Fernandez of Ohio, there are countless influential Hispanic and Latino people who have made significant contributions in American
PulteGroup Enters Florida’s Space Coast Market with Del Webb at Viera
We're continuing to expand our offerings throughout Central Florida with Del Webb at Viera – our first community selling on the Space Coast in almost two decades! The community marks our entry into the region’s active adult market and is designed to accommodate and cater to the lifestyle needs of Brevard County’s population, 40% of