12-Step Process

1. Define the Opportunity

Validate and define design opportunity based on prioritized needs of the organization.

2. Gather Inputs

Collect current surveys, analyze both internal and external national data for respective customer group.

3. Ideation Workshop

Develop buyer profile and direct design input.

4. Pattern Book

Develop graphic representation of ideation output that can be shared with designers and the organizations.

5. Design Charette

Develop conceptual floor plans and elevations that meet design goals; include preliminary cost targets.

6. Prototype

Build representation of walls/ceilings to test floor plan concept; refine based on customer validation.

7. Consumer Validation

Collect customer feedback to validate understanding of consumer inputs and ideation deliverables.

8. Design Development

Develop construction drawings and define base specification and options.

9. “First Build”

Build spec home(s) through rough mechanicals; validate cost targets and detailed take-offs.

10. Consumer Validation

Review first build with consumer focus group; make changes as needed.

11. Pilot

Build full market line-up in a single market; adjust plans as needed based on consumer input.

12. Rollout and Manage

Roll out plans across markets; resurvey customers on a regular cadence.